Founded in 1911 in Turin, Italy, Superga is a brand synonymous with timeless elegance and casual comfort. Known for its iconic sneakers, Superga has built a legacy that blends tradition with modern style, making it a favorite among fashion enthusiasts and everyday wearers alike.

The Origins of Superga

Superga began its journey as a rubber footwear manufacturer, creating rain boots and sandals. However, it was in 1925 that the brand introduced its first sneaker, the 2750 Cotu Classic, which would go on to become a symbol of Italian craftsmanship and style. The sneaker's vulcanized rubber sole and canvas upper became an instant hit, offering comfort and durability that appealed to people of all ages.

A Legacy of Innovation

Over the years, Superga has continued to innovate while staying true to its roots. The brand expanded its product line to include a variety of styles, from slip-ons to platform sneakers, all designed to cater to diverse tastes and preferences. Today, Superga's products are not just shoes; they are a lifestyle statement, embraced by celebrities, influencers, and fashion lovers worldwide.

Modern Collections and Collaborations

Superga has also collaborated with high-profile designers and brands, further cementing its place in the fashion world. From capsule collections with designers like Stephen Webster to partnerships with brands like Liberty London, Superga has consistently reinvented itself while maintaining its classic appeal.

For those interested in exploring the wide range of Superga products, a detailed product spreadsheet

Why Superga?

As Superga continues to evolve, its commitment to quality, innovation, and timeless design remains unwavering. With a rich history and a bright future, Superga is more than just a footwear brand—it's a cultural icon. To learn more about its diverse product range, visit the Superga product spreadsheet