Ponybuy Finds Spreadsheet
Eastmallbuy, a leading platform for overseas shopping, has been at the forefront of analyzing and catering to the beauty and skincare needs of Western consumers. Over the past years, the company has witnessed significant trends in the types of beauty products and brands that are most sought after in the European and American markets. Below, we dive into the key categories and brands making waves in the beauty e-commerce space.
Skincare continues to dominate the beauty industry, with consumers increasingly prioritizing long-term skin health over short-term trends. Eastmallbuy's data reveals that hydrating serums, retinol-based products, and sunscreensLa Roche-Posay, CeraVe, and The OrdinaryK-beauty brandsCosrxDr. Jart+
The clean beauty trend, which emphasizes non-toxic, eco-friendly, and sustainably sourced ingredients, has taken the Western market by storm. Consumers are gravitating towards brands that align with their values of health and environmental consciousness. Eastmallbuy reports that brands like Glossier, Fenty Skin, and ILIA Beautyvegan beauty productsToo FacedUrban Decay. In the makeup category, there has been a notable shift towards minimalism and multi-purpose products. Eastmallbuy highlights that tinted moisturizers, lip and cheek tints, and multi-use palettesNARS Fragrance purchasing has seen a surge, particularly in the niche perfume market. Eastmallbuy notes that Western consumers are seeking unique, long-lasting scents that stand out from mainstream offerings. Luxury brands like Byredo, Le Labo, and Jo Malone
Beauty tech is another rapidly growing category, with consumers increasingly investing in at-home devices for skincare and hair care. Eastmallbuy's analysis shows a high demand for LED light therapy masks, microcurrent devices, and facial cleansing brushes. Brands like Foreo, NuFACE, and Dennis Gross
While the trends above are widespread, Eastmallbuy has also identified regional nuances. For instance, European consumers lean towards luxurious, high-end skincare brands like La MerChanel, while American buyers often prioritize fast-growing indie brands such as Fenty BeautyAnastasia Beverly Hills. These regional preferences highlight the importance of tailoring product offerings to meet the distinct tastes of each market. Eastmallbuy continues to play a pivotal role in bridging the gap between Eastern beauty trends and Western consumers. By analyzing consumer behavior and market data, the platform ensures that it stays ahead of the curve in identifying the most sought-after products and brands. As the beauty industry evolves, Eastmallbuy remains committed to providing insights that empower both consumers and brands in this dynamic landscape.2. Clean Beauty Movement
3. Makeup Shifts to Minimalism
4. Niche Fragrances on the Rise
5. High-Tech Beauty Devices
6. Regional Preferences
Conclusion