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Founded in 1964 by Bill Bowerman and Phil Knight, Nike started as a small company named Blue Ribbon Sports (BRS). The duo initially operated as a distributor for the Japanese shoe brand Onitsuka Tiger (now known as ASICS). However, they soon decided to create their own line of footwear, and in 1971, the company was rebranded as Nike, named after the Greek goddess of victory.
One of the most iconic moments in Nike's history was the creation of the "Swoosh" logo. Designed by a graphic design student named Carolyn Davidson in 1971, the logo was inspired by the wing of the Greek goddess Nike. Davidson was paid just $35 for her design, which has since become one of the most recognizable symbols in the world.
Nike's first major breakthrough came in 1972 with the release of the Nike Cortez, a running shoe that quickly gained popularity among athletes. However, it was in 1984 that Nike truly cemented its place in history with the signing of a young basketball player named Michael Jordan. The Air Jordan line, launched in 1985, not only transformed the basketball shoe market but also revolutionized the concept of athlete endorsements.
Over the years, Nike has consistently pushed the boundaries of innovation in sportswear. From the introduction of Air cushioning technology in the late 1970s to the development of Flyknit and Vaporfly in recent years, Nike has remained at the forefront of athletic performance. Additionally, the company has made significant strides in sustainability, with initiatives like the "Move to Zero" campaign, which aims to achieve zero carbon and zero waste in its operations.
Nike's influence extends far beyond the world of sports. The brand has become a cultural icon, with its products and marketing campaigns often reflecting and shaping societal trends. From the "Just Do It" slogan, introduced in 1988, to collaborations with high-profile athletes, musicians, and designers, Nike has consistently stayed relevant and influential across generations.
Today, Nike is one of the largest and most valuable brands in the world, with a global presence and a diverse product range that includes apparel, footwear, and equipment. As the company looks to the future, its focus remains on innovation, sustainability, and empowering athletes of all levels to achieve their best. The story of Nike is far from over, and its legacy continues to grow with each passing year.