Ponybuy Finds Spreadsheet
Founded in 1906 by William J. Riley, New Balance
Initially, New Balance focused on crafting custom orthotic inserts for people with foot pain or balance issues. However, by the 1930s, the company shifted its focus to producing athletic shoes. The breakthrough came in the 1960s when New Balance introduced the Trackster, the world’s first running shoe with a rippled sole designed for superior traction. This innovation cemented New Balance’s reputation as a leader in performance footwear. One of New Balance’s defining characteristics is its commitment to quality and craftsmanship. Unlike many competitors, the brand has maintained a significant portion of its manufacturing in the United States and the United Kingdom, emphasizing precision and attention to detail. This dedication to quality has earned New Balance a loyal following among athletes, fitness enthusiasts, and everyday wearers alike. New Balance has consistently been at the forefront of footwear technology. The brand’s Fresh FoamFuelCell
Today, New Balance is more than just a shoe company. It’s a symbol of resilience, innovation, and comfort. From professional athletes to casual walkers, New Balance continues to inspire people to move forward, one step at a time. With its timeless designs and unwavering commitment to quality, New Balance remains a trusted name in footwear around the globe.From Arch Supports to Athletic Footwear
Commitment to Quality and Craftsmanship
Innovation and Inclusivity
A Brand for Every Step