Founded in 1949 by Kihachiro Onitsuka, Asics has grown into one of the world's most recognized sportswear brands. The name Asics is an acronym for the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy has been the cornerstone of the brand's mission to promote overall health and well-being through sport and physical activity.

Humble Beginnings

Asics originated in Kobe, Japan, where Onitsuka set out to help rebuild the country's post-war morale by encouraging youth to engage in sports. The first product the company developed was a basketball shoe, which quickly gained popularity for its durability and comfort. This success laid the foundation for Asics to venture into other sports, including running, volleyball, and wrestling.

Innovation and Technology

Asics has always been at the forefront of innovation in athletic footwear. In the 1960s, the brand introduced the Onitsuka TigerGEL cushioning, FlyteFoam, and Trusstic System, ensuring optimal performance and protection for athletes.

Global Impact

From its roots in Japan, Asics expanded globally, establishing a strong presence in markets across North America, Europe, and Asia. The brand sponsors numerous athletes and events, including the Tokyo Marathon and the World Para Athletics Championships, emphasizing its commitment to inclusivity and empowerment through sports.

A Modern Legacy

Today, Asics remains dedicated to its founding principles, blending cutting-edge technology with a deep respect for the mind-body connection. Its product lineup includes footwear, apparel, and accessories designed for athletes of all levels, from casual enthusiasts to elite competitors. Asics' vision continues to inspire millions worldwide to pursue a balanced and active lifestyle.